- May 23, 2011
- Posted by: Gopinath Narayanan
- Category: C2C, Consumer CRM, CRM, Oracle CRM on Demand
MyfamilyBiz is a unique business model, and we are very pleased to have been associated with them in the deployment of Oracle CRM on Demand. Consumer to Consumer is a path breaking concept and addresses what Dr. Prahlad had described as the “fortune at the bottom of the pyramid“.
Rao Sahibs, the couple that manage this business says: “Using the Oracle CRM solution, they track new members, tell the way the products move, their popularity and the location. Every member’s details are stored and managed by Oracle. The production is based on these inputs.” Read the full story in Hindu Business line here . Lalitha has also been featured in Hindu’s features section for 11/11/11. Read the feature here.